About Poofy Organics

Poofy Organics is a family-centered brand dedicated to creating natural, organic, and thoughtfully formulated products for personal care, beauty, and the home. The company was founded in 2006 after a member of the founder's family was diagnosed with breast cancer, prompting the family to take a closer look at the ingredients found in everyday products.

After searching for natural alternatives and finding that existing choices did not fully meet their expectations, the family began developing a different approach. Poofy Organics was created with the goal of bringing cleaner, more carefully considered products to families looking for alternatives to conventional personal-care and household products.

Our Mission

Poofy Organics' mission is to provide clean and sustainable beauty, personal-care, and household products designed with both families and the environment in mind.

The company places particular emphasis on increasing the use of organic ingredients and expanding the number of products that carry organic certification. Its approach is centered on using natural and certified organic ingredients while paying close attention to the formulation and sourcing of its products.

From a Family Story to a Growing Brand

The story of Poofy Organics is rooted in a family's decision to make more conscious choices about the products they brought into their home. What began as a personal search for alternatives developed into a business focused on making natural and organic options more accessible.

Today, Poofy Organics offers a broad range of products across skincare, cosmetics, bath and body care, hair care, oral care, baby and children's products, household cleaning, essential oils, wellness, and supplements.

Natural and Organic Ingredients

Ingredients are an important part of the Poofy Organics philosophy. The company emphasizes natural and certified organic ingredients and states that it works to avoid a range of ingredients it considers undesirable, including parabens, sulfates, phthalates, dyes, silicones, formaldehyde, xylene, hexane, and acetone.

Poofy Organics has also maintained USDA organic certification for qualifying products, with the company stating that it has held USDA certification since 2023.

Beauty, Personal Care, and Home

Poofy Organics is designed to serve more than one part of a family's daily routine. Its collection includes facial and body skincare, soaps, deodorants, cosmetics, hair products, oral care, children's products, household cleaners, laundry and dish products, aromatherapy, essential oils, wellness products, and supplements.

This broad range reflects the company's goal of helping customers make more conscious choices across different areas of everyday life rather than focusing on a single category.

A Focus on Responsible Choices

For Poofy Organics, natural beauty is connected with a broader idea of responsibility. The company believes that personal-care choices can also reflect consideration for families, communities, and the planet.

Its philosophy is built around creating products that are practical for everyday use while continuing to increase the availability of organic ingredients and certified organic products.

The People Behind Poofy Organics

The company's current leadership continues to connect Poofy's mission with personal experiences and a commitment to more mindful living. Ana describes her own journey toward cleaner living following her thyroid cancer diagnosis in 2022, while Auclair brings more than two decades of experience in direct selling, beauty, and wellness businesses.

Together, their vision is to continue developing Poofy Organics as a source of natural, organic, and environmentally conscious alternatives for modern families.

Looking Ahead

Poofy Organics continues to expand its collection while maintaining its focus on natural ingredients, organic certification, product quality, and more sustainable choices.

From its beginnings as a family's search for better alternatives to everyday products, Poofy Organics has grown into a brand offering a wide selection of beauty, personal-care, wellness, and household products — all guided by the belief that making thoughtful choices can benefit both people and the world around them.

Poofy Organics — clean choices for your family and the planet.