About Saranghae

Saranghae is a Korean skincare brand built around a simple idea: skincare should be effective, thoughtful, and uncomplicated. The name “Saranghae” means “I love you” in Korean, reflecting the brand’s belief that caring for your skin can also be an everyday act of self-care.

The story of Saranghae began in 2014, when co-founders Peter Lee and Andrea Mourad were looking for an opportunity to build something together. During a visit to Sephora, Peter was drawn to a Korean skincare display that unexpectedly brought back memories of his childhood and his mother, Myeong-Jo Lee. Before Peter was born, she had worked for AmorePacific and later operated her own small skincare business in Korea.

Those memories became the inspiration for a new family venture. Myeong-Jo’s original skincare formulation, developed decades earlier, became the starting point for what would eventually become Saranghae. Peter and Andrea spent approximately two years refining the original formula before launching the Saranghae online store in August 2016 with a foundational five-step Korean skincare routine.

In the beginning, the business was run by Peter and Andrea themselves, with customers discovering the products largely through friends, family, and word of mouth. As the customer community grew, so did the company’s vision. Saranghae developed into a family-run Korean beauty company serving customers across North America while maintaining a strong connection to its Korean heritage and its founding story.

Saranghae brings together traditional Korean skincare philosophies with contemporary cosmetic science. Rather than overwhelming customers with countless products, the brand focuses on streamlined routines and carefully selected formulas designed to address the needs of modern skin. Its product collection includes cleansers, toners, treatments, moisturizers, serums, sun protection, and targeted skincare solutions, alongside its sister brand, Orora Skin Science.

Authenticity, effectiveness, sustainability, and Korean heritage are central to the Saranghae philosophy. The brand aims to make the world of Korean beauty easier to understand and incorporate into everyday life while continuing to explore new ingredients, formulation technologies, and skincare approaches.

At its heart, Saranghae remains a family-driven company inspired by one mother’s passion for skincare and her son’s desire to share her legacy. Today, the brand continues to honor those roots while creating modern Korean skincare experiences for customers who want a simpler, more intentional approach to caring for their skin.