About Bread

Bread was created around a simple idea: everyday footwear should be easier, more comfortable, and more convenient without sacrificing style.

Designed for people who are always on the move, Bread Laces transform traditional shoelaces into a flexible, easy-on solution. Their stretch construction allows shoes to be tied once and then slipped on with ease, eliminating the need to constantly loosen and retie laces. The result is a cleaner, more effortless way to wear your favorite sneakers and everyday shoes.

At Bread, function and design go hand in hand. The laces are made to maintain the familiar look of classic shoelaces while adding the flexibility needed for everyday convenience. With a variety of colors and lengths, Bread makes it easy to personalize different pairs of shoes while maintaining a simple, polished appearance.

The brand is built around a belief in thoughtful innovation—finding practical ways to improve the products people use every day. Bread's philosophy is centered on creativity, joy, and continually redefining what better design can look like.

Today, Bread Laces are used by customers around the world and are available through the brand's online store as well as selected retailers. With a growing community and a focus on making everyday movement simpler, Bread continues to rethink something as familiar as a shoelace and turn it into a smarter part of the way people live.

Bread — Tie once. Slip on. Go.