About Bathing Culture

Bathing Culture was created from a deep appreciation for the simple, universal ritual of bathing and the connection it can create between people, cultures, and nature. Inspired by the landscapes and bathing traditions of Northern California, we create radically natural bathing products designed to care for both people and the planet.

Our products are made with plant-based ingredients and natural minerals, using certified organic and responsibly sourced ingredients whenever possible. Our formulas are vegan and cruelty-free, while biodegradability and the impact of our ingredients on aquatic environments are carefully considered. From our Mind and Body Wash to haircare, soaps, towels, and natural fragrances, every product is created with a focus on thoughtful personal and planetary care.

Sustainability is built into the way we approach both our products and packaging. We offer refill options for our Mind and Body Wash and use materials selected with reuse, recycling, and end-of-life impact in mind. Our recycled plastic bottles are made from post-consumer waste collected in California, while our fragrances are created from plant oils, resins, and absolutes inspired by the natural environments of California.

Based in San Francisco, Bathing Culture is a small team committed to creating positive impact through business. As a Public Benefit Corporation, we believe caring for the environment also means caring for people. Our values extend to ethical sourcing, workers' rights, social justice, and building a more inclusive and joyful community around the everyday ritual of getting clean.